honch.

Product analytics for the hardware you ship

Funnels, retention, cohorts, and feature adoption for consumer hardware products. Built for the way device data actually works.

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Works with your existing firmware. Ship same day.

Honch dashboard showing device analytics

Trusted by the teams building the best hardware.

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With us, device analytics is easy

Effortless analytics for hardware teams, powerful insights for fast-growing device companies.

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01

Add the SDK

A lightweight SDK that lives on your device. Integrate in minutes, ship analytics from day one.

honch.
02

See every interaction

Watch how people actually use your product in real time — every feature, every workflow, every edge case.

TimeEventDevice
2s agobrew_completedX1
5s agorecipe_savedX1
12s agosetup_completeS2
18s agostrength_changedX1
03

Find what matters

Funnels, retention, and cohorts that show where users drop off and what drives them to come back.

Funnel
Powered on → first brew → daily habit
100%
76.3%
42.1%
18.7%
Powered on
12,643 devices
First brew
9,642 devices
5th brew
5,221 devices
Daily habit
2,382 devices

Drop-in SDKs for every platform

A lightweight SDK that lives on your device. Integrate in minutes, ship analytics from day one.

1#include "honch.h"
2
3static honch_config_t cfg = {
4 .write_key = "hk_live_xxxx",
5 .device_id = DEVICE_ID,
6};
7
8void app_main() {
9 honch_init(&cfg);
10 honch_track("button_pressed", NULL);
11}
12
13// yes, it's really that easy
C / C++
C / C++C / C++Check out docs →
ESP-IDF
ESP-IDFESP-IDFCheck out docs →
Zephyr
ZephyrZephyrCheck out docs →
Arduino
ArduinoArduinoCheck out docs →
iOS
iOSiOSCheck out docs →
Android
AndroidAndroidCheck out docs →

Product analytics for hardware.

Funnels, retention, and feature adoption for the devices you ship — the analytics layer hardware teams never had.

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