Product analytics for the hardware you ship

Funnels, retention, cohorts, and feature adoption for the connected products you ship. Made for devices, not browsers.

npx @honch/start
Install with AI

Device analytics made simple

Get real product insights from your hardware without building a data pipeline.

01

Add the SDK

A lightweight SDK that lives on your device. Integrate in minutes, ship analytics from day one.

honch.
02

See every interaction

See how people use your product in real time, from everyday features to rare edge cases.

TimeEventDevice
2s agobrew_completedX1
5s agorecipe_savedX1
12s agosetup_completeS2
18s agostrength_changedX1
03

Find what matters

Funnels, retention, and cohorts that show where users drop off and what drives them to come back.

Funnel
Powered on → first brew → daily habit
100%
76.3%
42.1%
18.7%
Powered on
12,643 devices
First brew
9,642 devices
5th brew
5,221 devices
Daily habit
2,382 devices

Drop-in SDKs for every platform

A lightweight SDK that lives on your device. Integrate in minutes, ship analytics from day one.

1#include "honch.h"
2
3static honch_config_t cfg = {
4 .write_key = "hk_live_xxxx",
5 .device_id = DEVICE_ID,
6};
7
8void app_main() {
9 honch_init(&cfg);
10 honch_track("button_pressed", NULL);
11}
12
13// yes, it's really that easy

Install with AI in minutes

Run the setup wizard and let AI wire the SDK into your firmware. No boilerplate, no guesswork.

npx @honch/start
Sets up your SDK in one command

Ask your product what’s happening.
Get answers instantly.

Connect Honch to Claude, Cursor, or any MCP client and get answers from live device data in plain English.

Get started with MCP
honch.

Built for devices, not browsers

PostHog, Mixpanel, and Amplitude were built for websites and apps. Honch is built for the physical products you ship.

honch.PostHogMixpanelAmplitude
Analytics
Product analytics
Funnels, retention, cohorts, and feature adoption.
Dashboards & alerts
Build dashboards, set limits, and get notified.
Device-native
Sessions you define
You pick what a session is, like one recording or one ride. Web tools just guess based on idle time.
Real device tracking
Follow every device over its whole life, even as it changes owners and firmware.
Works offline
Devices save events while offline and send them later, still in the right order.
Firmware version tracking
See how each firmware release changes the way people use the product.
Integration
Any connection
Wi-Fi, cellular, Bluetooth, or a hub. They all send the same data.
Embedded SDKs
Drop-in SDKs for C, ESP-IDF, Zephyr, and Arduino, plus iOS and Android.

Usage-based pricing

Honch is built so pricing is the last thing you have to think about.

Everything is pay-per-event, and the rate drops the more you send. Your first 1,000 events every month are free.

You only pay for what you use, so you always know what you’ll pay. Drag the slider to estimate yours.

Sending more than 250M events a month? Talk to sales.

Drag to estimate your monthly bill. Your first 1,000 events are free.

2M events / mo$60/mo

See how your hardware really gets used

Drop in the SDK, send your first events in minutes, and get analytics built for the way devices actually work. Free to start, pay only as you scale.